"Tanishq, a brand which is known for its impeccable superiority, design intricacy and guaranteed product quality, has always been at the forefront of crafting timeless jewellery over the years and bringing Deepika Padukone on board will only enhance the stature of the brand. By bringing Deepika on board, Tanishq continues its journey of celebrating the value of true relationships. The star will be featured in a series of television films for Tanishq where she is seen sharing memorable moments with people she loves," an official statement said.

Excited about her association with Tanishq, Deepika Padukone says, "It is an incredible honor for me! Tanishq is India’s most popular and loved jewellery brand. They believe in innovation and strong design in their approach to crafting beautiful jewellery, which stands testimony to the company’s rich heritage. Their attention to detail is unparalleled and their beautiful offering reflects the motto ‘timeless jewellery crafted to perfection’.”

“My relationship with Tanishq goes back many years to when I used to visit the Tanishq store in Bangalore with my family. I am happy to say that by shopping at Tanishq over the years we have celebrated a great relationship and now with this association it is truly a marriage! I am looking forward to an amazing few years ahead with a brand I love,” she adds.

Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited shares her thoughts on the association, "We are thrilled to have Deepika Padukone as a part of the Tanishq family today. She is the face of the Indian woman who is confident and progressive. She embodies Tanishq's unique values of rooted progressive relationships. She is a woman of today who knows want she wants and makes her own choices, and at the same time is rooted and values relationships which is a mark of true progressiveness.”

She further added, “Tanishq has always been synonymous with superior craftsmanship and flawless designs, and thus, we wanted an ambassador who is not only popular but also exemplifies perfection in whatever she does. Deepika is a true reflection of all that Tanishq stands for and we look forward to a bright future together.”

As brand ambassador, Deepika Padukone will be a part of several campaigns and will make appearances at events around the world, adding pieces from Tanishq’s jewelry collections to her distinctive looks.