06 May 2016, 10:06 am
The Indian airline is proud to have been honoured at the world’s most prestigious loyalty programme awards within the travel industry.
JetPrivilege appeared in the top three places in all the six categories of the Freddie Awards in the Middle East and Asia region.
The company was ranked second for Programme of the Year, Best Elite Programme, Best Customer Service and Best Redemption Ability. In the Promotion and Affinity card category, the airline secured the third position.
Manish Dureja, Managing Director, JetPrivilege, said, “We are honoured to receive the ‘210 Award’ which reflects our members’ opinion.”
“In 2015, we significantly improved the programme in terms of its service offerings, exclusive privileges and recognition of our members. The award is a testament to the outstanding teamwork at JetPrivilege. We would like to take this opportunity to thank our members and partners for their trust and belief as we continue to be inspired to provide great value and deliver unique rewarding experiences through JetPrivilege each and every day,” he added
The annual "Freddie" awards recognise the world's top airline and hotel loyalty programmes.
These prestigious awards are determined by votes from frequent fliers and hotel patrons, recognising the best loyalty programmes for both airlines and hotels in the three global regions - Americas, Europe and Africa and Middle East and Asia.
The awards employ a scoring system weighted to balance high-scoring votes against a simple quantity of votes. In doing so, Freddie organisers ensure the loyalty programme of a smaller airline or hotel chain is able to be judged more fairly against bigger programmes that can mobilise a large number of voters.
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