NITN | @notintownlive | 06 Aug 2022, 11:44 pm
The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet - while winning his Grammy Award in Las Vegas and on the Cannes Red Carpet with the hashtag #ReWear4Earth.
Prabha Khaitan Foundation, a non-profit organisation based in Kolkata (India) that helps in creating awareness of sustainable development and India’s ecosystem and biodiversity, got in touch with the Grammy Award winner and together decided to launch this campaign.
"For decades, repeating an outfit for galas and events would be considered a fashion blunder - encouraging people to switch up outfits for every event, making clothes 'Single Use'. It's time to change that narrative. It's time we consider our planet in this equation. Fashion can be trendy more than once. We need to buy fewer clothes and wear them repeatedly, proudly," believes the organisation.
Fast fashion isn’t always fashionable. Especially when we consider its impact on our planet (The fashion industry is one of the most polluting industries on the planet). The use of toxic textile dyes, cheap materials and massive use of water translates to environmental pollution and degradation. In addition, micro-plastics and chemical contaminants leach out from fabrics and find their way into the oceans.
Microplastics play a significant part in the killing of over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not entirely biodegradable and end up in a landfill, or in the oceans.
Prabha Khaitan Foundation and Grammy Award Winner Ricky Kej have requested everyone to ReWear outfits for different occasions and do their part in reducing damage dealt to the Earth.
- Hanuwantiya Jal Mahotsav of Madhya Pradesh to begin on November 28
- Kerala: Soothing Invasion
- Craft Coffee Experience Centre opens in Kolkata's Salt Lake area, introduces vegan handcrafted chocolates
- Four Instagram-worthy holiday options in the USA
- Go solo, woman, see the world
- A taste of Delhi street cuisine for Kolkatans as Kasan- Flavours of India hosts food festival
- Check out this new brewpub when you are in Goa's Vagator beach next
- Halloween spread from Kolkata restaurants
- What restaurants in Kolkata are offering this Halloween
- Loafer’s Café - where fresh bakes complements coffee and tea
Qantas, the national airline of Australia, created history on Sep 14 when QF 67 took off from Sydney’s Kingsford International Airport to touch Bengaluru, the southern Indian city famously known as ‘The Silicon Valley of The East’, completing the non-stop flight in less than twelve hours.
Bengaluru: Hong Kong’s home airline will start twice-a-week direct flights from Bengaluru to Hong Kong and beyond from Oct. 11.
New Delhi: Indian Hospitality enterprise OYO on Monday announced reduced prices on stays with tariffs which now begin at Rs 399 for the period between Aug. 8 and Aug. 21.