NITN | @notintownlive | 27 Sep 2025, 03:48 am
Actors Abir Chatterjee and Sauraseni Maitra at the launch of Asian Paints Sharad Shamman project called “Cholte Cholte 40” that transforms yellow taxis into moving time capsules. Photo: Avishek Mitra/IBNS
Art and Kolkata are like a close-knit couple, thriving in a space not clearly defined, yet always with ample room to grow.
This autumn, as the city celebrates its unrivalled festival, the iconic yellow taxis have taken on a new role — canvases of colour and culture. Dressed in vibrant motifs of Durga Puja, these vehicles now carry with them the spirit of Bengal’s quintessential fiesta.
Painted on their bodies are alpona (rangoli), the demon Asura slain by Goddess Durga, dhakis (traditional drummers), women dancing with dhunuchi (incense burners), a woman blowing the conch, red-bordered fans typically found in puja rooms, a large kettle, and even a hand-pulled rickshaw.

On one side sits a green kharkhori janala — the louvered window once common in old Kolkata homes, now a vanishing sight. A closer look reveals an insignia on the environment and a black-and-white rendering of the Asian Paints Sharod Samman award, complete with its mascot. The award honours the best Durga idols and pandals.
The initiative, a project of Asian Paints Limited, was explained to me by a taxi driver who eagerly showed me a few of these art-clad taxis parked on Shyama Prosad Mukherjee Road in Charu Market, South Kolkata.

“Didi, take a ride in one of these,” he urged with a smile. I promised I would.
Taxis first appeared in Kolkata in 1908. In 1962, the Calcutta Taxi Association adopted the bright yellow Ambassador model, cementing its iconic status. The car itself had been introduced by Bengal-based auto major, the C K Birla Group. The rest, as they say, is history.
Ironically, these yellow cabs may soon become just that — history. With a 15-year age limit on commercial vehicles, the sturdy Ambassador is slowly vanishing from the city’s streets. Though newer models painted yellow now ply, they lack the spaciousness of the classic. And for years, app-based cabs have only tightened the competition.

Yet, in this season of celebration and devotion, one can hope that the people of Kolkata — forever nostalgic and deeply rooted in tradition — will continue to cherish and support these timeless motors, now reborn as moving works of art.
Images and Text: Pritha Lahiri
- You Can Live Rent-Free on This Greek Island—If You Don’t Mind Caring for Cats
- Food, travel and untold stories: Shipra Khanna’s new show promises a delicious global ride
- Beloved Timekeepers: From Kolkata’s New Market Clock to Icons Around the World
- Brussels or Liège? On International Waffle Day, the Belgian Debate Finds Fans in New Delhi
- Sleep Divorce: Why Couples Are Choosing Separate Beds
- Sacred Waters, Shared Faith: Panchu Dola Melana Lights Up Odisha’s Chilika Lake
- City Heroines – Women’s Day special heritage walk through Dalhousie’s stories of reform and resistance
- US Bakery Giant Cheesecake Factory Brings its Signature Slices to India with Bengaluru Debut
- From Desert to Sea: 5 Breathtaking Blue Cities Around the World
- Japanese Ambassador’s Bengaluru Visit Puts India's Best Pizza in Spotlight
Tata Group-owned Air India has announced Halwara (Ludhiana) as its newest destination in India, enhancing access for travellers from the industrial heartland of Punjab to Delhi and beyond to destinations around the world.
Star Alliance has officially welcomed ITA Airways as its newest member, marking the completion of the Italian carrier’s integration into the world’s largest airline alliance.
Lufthansa has introduced its new premium onboard service concept, Future Onboard Experience (FOX), across long-haul flights from March 29, marking a major upgrade to its in-flight offering.
