Dubbed a "handy" book dealing with various aspects of public relations, it is aimed at at those who need to know the art, science and artifice of corporate communication in a new light.

According to former career diplomat and now Lok Sabha MP, Shashi Tharoor, "This is a well-rounded tome on PR, written with Rita's trademark fluency of expression... an essential volume for all those concerned with the management of image and reputation for corporates, for political personages - and for individuals, too."

Dolly Basu, eminent TV and theatre personality and founder of the theatre group Choopkatha, Dr. Mousumi Ghosh, Founder Team Future—Education and Healthcare, and eminent danseuse and social reformer Alokananda Roy discussed about the various aspects of public relations work and why it is so important.

The session was moderated by Kishore Bhimani and anchored by Dhruv Mookerji.