19 May 2017, 07:23 am
Keeping in mind that in most Indian households, the sari is one of the most defining characteristics of a mother-daughter relationship, a tradition that has survived over centuries, Simayya organised an event titled 'Mothers Drape Daughters' to launch their new line of saris.
The mother-daughter duo pleasantly handled the questions thrown by the guests on the floor regarding how they celebrated Mother’s Day in their own ways.
“I think my daughters celebrate Mother's Day evey second Sunday. In Tollygunge, there are no shoots on that day. So I believe that this is a special day, a day when I can devote all the time to my daughters,” said Bidipta Chakraborty.
.jpg)
“Ma is in such a profession where we do not get her often. So second Sundays are very special for us,” said Meghla.
Replying to a question on when she started wearing a sari, Bidipta replied, "During Saraswati Puja, when I was a child I wore my mother’s sari and went to school. So i have been in love with saris since childhood. But then I used to love white saris. Now I love colourful saris."
They even regaled the guests with a medley of songs.
Later they explored the Simayaa store admiring the fabrics and the weave of the brand's new line of saris.
“Here at Simaaya, we have both traditional and modern saris that would suit every taste, and would compel any shopper to pick up a few. We believe that every single day is Mother’s Day, and our programme today is aimed at highlighting the sweet mother-daughter relationship,” said Rachit Agarwal, director of Simaaya.
(Reporting by Sanchari Chatterjee, Images by Avishek Mitra/ IBNS)
- Project Prayas: Taj Hotels, Prabha Khaitan Foundation turn hospitality floors into learning spaces for young adults with special needs
- Sona College of Technology Fashion Technology students win Ministry of Textiles' Design Innovation Hackathon
- Reliance Industries posts record quarterly revenue of ₹3.4 lakh crore, Jio IPO on the horizon
- Prabha Khaitan Foundation, French Embassy explore deeper Indo-French cultural collaboration
- World Music Day 2026 Concert Writes a New Chapter in Kolkata's Cultural Soul
- Big boost for UPI: India’s digital payment system expands to Cambodia
- India at Cannes 2026: Glitter on the Croisette, But Where Is the Cinema?
- Sona College announces admissions to BTech in Computer Science, IT, AI-ML & Data Science
- NEET-UG to shift to Computer-Based test mode from 2027, says Dharmendra Pradhan; experts welcome move
- Sona College of Technology launches ‘Sona ChipIN Centre’ with latest semiconductor EDA tools
Air India Express has announced the waiver of cargo charges for the transportation of relief material to Assam in support of the ongoing humanitarian response to the floods that have affected several parts of the state.
Tata Group-owned Air India and the Ministry of Tourism (MoT), Government of India, have signed a Memorandum of Understanding (MoU) to jointly promote India as a premier global tourism destination and strengthening India’s position as a key aviation and transit hub.
Tata-owned Air India, India’s leading global airline, and Saudia, the national flag carrier of Saudi Arabia, have signed a Memorandum of Understanding (MoU) to expand strategic cooperation between the two airlines.
