NPCI International Payments Limited (NIPL), the international arm of the National Payments Corporation of India (NPCI), on Wednesday announced the enablement of UPI acceptance for online bookings at At the Top, Burj Khalifa in partnership with NEOPAY and Emaar Entertainment.

This marks the first UAE attraction to implement UPI for e-commerce transactions, enabling Indian visitors to book experiences at the world's tallest building through its official website using their preferred payment method.

The development builds on NIPL’s existing partnership with NEOPAY in the UAE. Since the introduction of QR-based UPI merchant payments in the country in 2022, Indian travellers have been able to use UPI-enabled apps for payments across NEOPAY’s merchant network. With the latest integration, this convenience now extends beyond physical store to online bookings, allowing visitors to complete transactions in advance using a familiar and trusted payment method.

At the Top, Burj Khalifa is one of Dubai’s most visited attractions and welcomes travellers from around the world, including a large number from India. Visitors can now use UPI on At the Top, Burj Khalifa’s official website to select experiences and complete payments before arrival, making the travel planning journey simpler and more convenient.

The introduction of UPI for online purchases addresses the growing demand for trusted and convenient cross-border payment experiences. It further strengthens the digital bridge between India and the UAE while helping merchants better serve one of the region's largest and most digitally engaged visitor segments.

Ritesh Shukla, MD & CEO of NPCI International, said: "Indian travellers are increasingly seeking payment experiences that are simple, familiar and seamless when they travel abroad. By enabling UPI acceptance for online bookings at At the Top, Burj Khalifa, we are making it easier for them to use a payment method they know and trust while planning their visit, even before they arrive in the UAE. Through our partnership with NEOPAY and Emaar Entertainment, we are expanding UPI acceptance in the UAE and bringing greater convenience to Indian travellers visiting one of the world's most iconic destinations."

Vibhor Mundhada, CEO of NEOPAY, said "This is more than a payments integration, it is a landmark moment in the evolution of digital commerce between India and the UAE. By enabling UPI acceptance for online bookings at At the Top, Burj Khalifa, we are bringing one of India's most trusted payment platforms to one of the world's most iconic destinations. As the first company in the GCC to introduce UPI acceptance for e-commerce transactions, NEOPAY continues to lead payment innovation, helping merchants deliver seamless customer experiences while unlocking access to millions of digitally savvy Indian consumers."

Official Spokesperson at Emaar Entertainment, said: "At the Top, Burj Khalifa is a global icon that welcomes visitors from across the world, with India representing one of our most important international markets. By introducing UPI as a payment option for online bookings, we are making the customer journey simpler, more intuitive and more convenient for Indian guests from the moment they begin planning their visit. This collaboration reflects Emaar Entertainment's commitment to delivering world-class experiences powered by innovation and customer-centric digital solutions."