News
Travel
‘Someday’ campaign scoops four international awards
27 Mar 2015, 05:00 pm
Sydney, Mar 27 (NITN): Tourism Australia’s and Virgin Australia's ‘Someday’ US campaign has won four awards at the 2015 international Advertising and Marketing Effectiveness (AME) Awards for its use of integrated media, website design and for advertising in the sport and leisure category.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines during March and April 2014, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”.
The promotion included a contest at AustraliaSomeday.com showcasing 52 signature Aussie experiences with a chance to win one of 52 one-week long trips on offer.
Matt McInnes, General Manager Consumer Marketing at Tourism Australia said the campaign was innovative and insight-driven and proved highly successful in showcasing, inspiring and ultimately driving conversion.
“It’s always very pleasing to be recognised on the international stage and amongst your peers for the effectiveness of your marketing activities. But, for me, this is also a reflection of the important and growing partnership we are building with Virgin Australia, as we seek to convert the high appeal we know Americans have for our country into more actual visits,” McInnes said.
More News
- Tourists may soon check into a Moon hotel for a $1 million stay
- Why Your Hawaii Stay May Cost More After the Latest Tax Hike
- Tomorrowland Comes to Thailand with Its First Historic Asia Festival
- New Year, New Ride: PM Modi to launch first Vande Bharat Sleeper Train this month
- History's Most Dramatic Stories Are Buried in Washington D.C.-Here's Where to Find Them
- How a Winter Train Ride in Northern Norway Brings Travellers Closer to the Arctic Sky
- Ready for India’s first nature-themed airport terminal in Guwahati? PM Modi shares first glimpse
- Free shows, fireworks & all-night parties: Why Berlin is the place to be this New Year’s Eve
- This new luxury Sleeper Bus in Europe lets you fall asleep in one country and wake up in another
- Guess which tranquil, beautiful Kerala village Anand Mahindra stopped by!
Flying gets better: Air Ind ...
Indian airline major Air India today announced a significant enhancement to its popular Mumbai-Frankfurt route, with the deployment of its newly delivered, first line-fit (or made-for-Air India)
Travel game changer! Air In ...
Saudia, the national flag carrier of Saudi Arabia, and Air India, India’s leading global airline, have signed a codeshare agreement that will take effect in February.
Air India and Saudia tie up ...
Air India and Saudi Arabia’s flag carrier Saudia will begin a new codeshare partnership from February, allowing both airlines to offer expanded route options and smoother connections for passengers travelling between the two countries.