India Blooms News Service 29 Jun 2013, 06:15 am
To be called “777 days of the Indian Himalayas”, the campaign will have a two-fold objective, one to attract more international tourists to India during the lean summer season and second, to remind the world that 73 percent of the Himalayan region is in India.
This decision was taken after a meeting with the office bearers of the Adventure Tour Operators Association of India (ATOAI). The Indian tourism industry has hailed this decision.
The Minister pointed out that the aim of this campaign is to promote not only the Himalayan States but also the gateway cities which will serve them with their international and domestic airports and railway stations.
He explained that at the time of arrival or departure, the gateway cities will offer an opportunity to the visitors to see the tourism attractions available there.
Chiranjeevi emphasized that it is the time to change the image of India from the one entirely in the plains to one having major attractions in the Himalayas and to change the image from only a winter destination to a summer destination as well.
He stated that the Ministry plans to launch the campaign on September 27 this year on the occasion of the World Tourism Day. The first major event after the launch will be the Himalayan Run & Trek Event in October, 2013.
The ATOAI members agreed to offer attractive discounts to the tourists during the period of the campaign.
The Ministry would be holding meetings with the various State Govts. and other stakeholders including the airlines to offer similar discounts.
The Ministry is preparing relief maps of the Indian Himalayas in different States in sections which when put together would spread over a width of seven feet.
The Ministry is preparing to launch this map along with a brochure on Himalayas at the launch of the new campaign.
The ATOAI has come forward to organize Trekking, River rafting, Himalayan run, Mountain & Bike events as part of this campaign.
- Jammu and Kashmir: Seven lakh tourists visit Pahalgam
- Annual Illuminate San Francisco Festival begins on Nov 9 to celebrate the city's vibrant art scene
- KFC India rolling out all-digital smart restaurants to speed up customer service
- Jumeirah Group announces stunning new retreat in Bahrain
- Italian film festival gets underway in Kolkata with screening of six contemporary films
- Take deep dive into Virginia's EdVenture Experiences in USA
- Why Backpacking Is the Best Way for Millennials to Travel
- Bhutan reopens borders to international tourists after 2 years, Indian visitors to pay Rs. 1,200 per day fee
- Japan finally decides to end restrictions on foreign tourists
- Goa: Cricket icon Yuvraj Singh hosts exclusive stay on Airbnb
Qantas, the national airline of Australia, created history on Sep 14 when QF 67 took off from Sydney’s Kingsford International Airport to touch Bengaluru, the southern Indian city famously known as ‘The Silicon Valley of The East’, completing the non-stop flight in less than twelve hours.
Bengaluru: Hong Kong’s home airline will start twice-a-week direct flights from Bengaluru to Hong Kong and beyond from Oct. 11.
New Delhi: Indian Hospitality enterprise OYO on Monday announced reduced prices on stays with tariffs which now begin at Rs 399 for the period between Aug. 8 and Aug. 21.