In an effort to retain the growth momentum of Indian arrivals to Israel, the team interacted with over 200 key travel and tour operators, MICE providers and up-market leisure operators.

The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries.

The Israeli delegation was led by the newly appointed Director of Tourism for India & Philippines markets, Sammy Yahia along with Judah Samuel, Director – Marketing, Israel Ministry of Tourism, India and included representative partners from the tourism industry of Israel.

Commenting on the roadshow, Sammy Yahia, Director, Israel Ministry of Tourism – India & Philippines said, “The arrivals from India have exceeded expectations in the last few years and we have seen the same trend in 2019. India currently stands third in Asia among the top source markets for Israel.

While keeping the current momentum going, the idea is to aggressively work towards increasing connectivity between India & Israel by introducing new airlines to service the route. I am delighted with this new position and foresee ample opportunities for us to push boundaries and reinvent the ever evolving and dynamic Indian traveller”.