NITN | @notintownlive | 06 Aug 2022, 11:44 pm
Kolkata: Prabha Khaitan Foundation, India, and Grammy Award winner Ricky Kej, have collaborated on a new initiative #ReWear4Earth which will focus on fashion and sustainability.
The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet - while winning his Grammy Award in Las Vegas and on the Cannes Red Carpet with the hashtag #ReWear4Earth.
Prabha Khaitan Foundation, a non-profit organisation based in Kolkata (India) that helps in creating awareness of sustainable development and India’s ecosystem and biodiversity, got in touch with the Grammy Award winner and together decided to launch this campaign.
"For decades, repeating an outfit for galas and events would be considered a fashion blunder - encouraging people to switch up outfits for every event, making clothes 'Single Use'. It's time to change that narrative. It's time we consider our planet in this equation. Fashion can be trendy more than once. We need to buy fewer clothes and wear them repeatedly, proudly," believes the organisation.
Fast fashion isn’t always fashionable. Especially when we consider its impact on our planet (The fashion industry is one of the most polluting industries on the planet). The use of toxic textile dyes, cheap materials and massive use of water translates to environmental pollution and degradation. In addition, micro-plastics and chemical contaminants leach out from fabrics and find their way into the oceans.
Microplastics play a significant part in the killing of over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not entirely biodegradable and end up in a landfill, or in the oceans.
Prabha Khaitan Foundation and Grammy Award Winner Ricky Kej have requested everyone to ReWear outfits for different occasions and do their part in reducing damage dealt to the Earth.
- Christie’s reaches agreement to acquire classic auction car major Gooding & Company
- If you are in Frankfurt, do not miss a visit to spa town Bad Homburg
- Washington DC Theatre Week: How to experience the US capital's glorious playhouses
- Toronto hosts first ever Bengali food festival and foodies are craving for more
- Jinia's Pizzario opens first pizza outlet in Kolkata's Behala promising foodies scrumptious bites
- Shades of Victorian times
- Blue Mountains: A hilly blissful nest near Sydney in Australia
- WNDR Museum: Chicago's futuristic world of fantasy, colour and immersive art
- National Air and Space Museum Washington DC: How the men and their machines conquered the dizzying heights
- Vegan leather makes a compassionate fashion statement
Jazeera Airways, Kuwait’s leading low-cost carrier, is offering 50% off on fares to all destinations across its network from July 28 to 31.
New Delhi : Air India Express, a subsidiary of Air India and a part of the Tata group, has launched its "Time to Travel" sale on the airline’s website, airindiaexpress.com, the Air India Express mobile app and other major booking channels.
Tokyo: Airlines were forced to cancel over 300 flights following the collision between a Japan Coast Guard aircraft and a Japan Airlines passenger plane at Tokyo's Haneda Airport on Tuesday evening even as reports said the plane was cleared to land ahead of the tragedy.