The launch makes Shimla the first city in Himachal Pradesh to have mobile app based personal transportation services, like 100 other cities in India where Ola is present. 

 

Customers can book through the Olacabs mobile app that is available to download on Android, iOS and Windows phones. Ola is launching in Shimla with more than 200 cabs already registered on the platform. 

 

This would enable the company to cater to demand from customers with ETAs as low as 5-7 minutes. 

 

The company intends to further ramp up operations in the city and bring onboard over 1000 vehicles on platform in the next 6 months.
 
Deep Singh, Business Head – North at Ola said, “We are thrilled to bring Ola to the city of Shimla, making available personal transportation at the tap of a button. Residents and tourists in the city can now enjoy access to reliable, efficient and convenient transportation options at all times. We look forward to becoming an integral part of Shimla's mobility ecosystem in the time to come.”  

 

Deep further added, “Ola’s launch in Shimla will provide employment and entrepreneurship opportunities for driver-partners from within the city. Drivers in other cities have seen an increase of upto 40% in their earnings after they have registering with Ola. We are working towards creating a robust supply side ecosystem and are confident that many existing and aspiring drivers in Shimla will grow as entrepreneurs with Ola” 

Ola said it will be rolling out both Mini and Sedan variants on its platform. While customers can avail Mini rides at Rs. 12 per kilometer, Sedan rides can be availed at Rs 14 per kilometer. First time Ola users in Shimla can also enjoy a free ride worth Rs. 100.