Under the visionary leadership of Hon’ble Chief Minister Dr. Mohan Yadav, Madhya Pradesh is set to establish itself as a world-class tourism destination with the organization of the Madhya Pradesh Travel Mart (MPTM) 2025 from 11th to 13th October 2025 at the Kushabhau Thakre International Convention Centre, Bhopal.

The event will bring together domestic and international buyers, sellers, travel agents, film representatives, and key stakeholders from across the tourism sector on a single platform.

Organized by the Madhya Pradesh Tourism Board, this three-day event will host over 700 participants, including more than 80 foreign tour operators from 27 countries, 150 domestic tour operators, 355 sellers, film representatives, and media professionals.

It will be India’s largest state-level travel mart, positioning Madhya Pradesh on the global map as the “Heart of Incredible India.”

Minister of State (Independent Charge) for Tourism, Culture, and Religious Trusts & Endowments, Dharmendra Bhav Singh Lodhi, stated that in collaboration with FICCI this will be one of the largest state-level travel marts in the country. It will connect the state’s hoteliers, travel and tour operators, homestay owners, and other tourism stakeholders (sellers) with prominent domestic and international buyers, including major hoteliers and tour operators.

This initiative will not only increase tourist inflow into Madhya Pradesh but will also open new avenues of economic growth in the tourism sector and create local employment opportunities.

The event will provide a platform for investment, partnerships, and collaborations in tourism, hospitality, film, wedding, and MICE sectors.

Over 3,000 B2B meetings will be held during the mart, making it the largest business engagement ever organized in the state’s tourism sector.

In addition, international conferences and roundtable sessions will be conducted with State Governments (G2G) and wedding and corporate organizers (G2B) to explore sectoral opportunities. Senior officials from the Ministry of Tourism and various State Tourism Departments will also participate.

A major step towards establishing Madhya Pradesh on the global tourism map

Sheo Shekhar Shukla, IAS, Additional Chief Secretary, Tourism, Culture, Home, and Religious Trusts & Endowments, and Managing Director, Madhya Pradesh Tourism Board, stated that Madhya Pradesh Travel Mart 2025 will showcase the state’s diverse tourism offerings — heritage, wildlife, rural culture, handicrafts, cuisine, and film tourism — under one roof.

Over 120 stalls will be set up, featuring handloom and handicraft products, with live demonstrations of Gond Art and Chanderi saree weaving. Dedicated stalls of tourism stakeholders will also be part of the exhibition. The event will also witness investment promotion, new tourism project agreements, and collaborative announcements under the State Film Policy.

The cultural segment will feature a 40-minute group dance performance choreographed by renowned artist Ms. Maitreyee Pahari, depicting Madhya Pradesh’s natural beauty and historical legacy.

Press conference on Madhya Pradesh Travel Mart. Photo: PR Team

The iconic Maihar Band, representing the state’s musical identity, will also perform, along with folk and tribal dances showcasing the cultural heritage and traditions of Madhya Pradesh. Traditional cuisine and local folk culture will add further vibrancy to the event.

Chief Minister’s investor meetings and key thematic sessions

During the mart, Madhya Pradesh Chief Minister Mohan Yadav will hold one-on-one investor meetings, along with panel discussions focused on the tourism potential of the state.

Two major sessions will be the highlight of the event: "Madhya Pradesh: From Hidden Gem to Global Icon" – focusing on the state’s heritage, wildlife, eco-tourism, and festivals;  "The Future of the Film Sector in Madhya Pradesh: From Reel to Real Growth" – exploring opportunities in film production and film-based tourism.

Both sessions will feature participation from national and international experts, investors, and industry leaders.

Influencer meet and familiarization tours

An Influencer Meet was held on October 9, 2025, bringing together prominent social media influencers from across India.

A total of 14 Familiarization (FAM) Trips will be organized for over 200 delegates, offering immersive experiences across Madhya Pradesh’s diverse tourism circuits — including wildlife, heritage, culture, and spirituality.

Visitors in Bhopal will also participate in engaging local experiences such as a Heritage Walk from Kamla Park to Iqbal Maidan, Yoga and Wellness sessions, Bird Watching at Van Vihar National Park, and Kayaking and Sailing at the Boat Club.

Key participants and industry collaboration

The mart will witness participation from several distinguished personalities from India and abroad representing the travel, hospitality, and film industries. These include: Dr. Jyotsna Suri (CMD, The Lalit Group), Mr. Parveen Chander (Executive Vice President, IHCL Group), Mr. Rajiv Mehra (President, FAITH), Mr. Ved Khanna (President, ADTOI), Mr. Manish Puri (President – Sales, Air India), Mr. Anirudh Kandpal (Co-founder & Senior Vice President – Sales & Strategic Development, Postcard Hotels), Mr. Ravi Gosain (President, IATO), Mr. Rakesh Kumar Rana (Head – Hotels, Partnerships & Affiliates, Yatra.com), and Dr. Sushrut Sudhir Babulkar (Serendipity Lakes & Resorts, Tamia).

From the film industry, leading names such as Ms. Ekta Kapoor, Ms. Sunita Rajwar, Mr. Gajraj Rao, Mr. Raghuvir Yadav, Mr. Vishal Furia (Film Director), Ms. Monisha Advani (Film Producer), Ms. Anna Saura (Spanish Film Producer), Ms. Lara Molina (Member, Spain Film Commission), and Mr. Shivankit Singh Parihar will grace the event. Pavilions of Madhya Pradesh Tourism, IRCTC, Incredible India, and various State Tourism Departments will also form part of the exhibition.

The impact and future of Madhya Pradesh Tourism

Madhya Pradesh Travel Mart 2025 aims to position the state as a global center for investment and partnerships in tourism, films, weddings, and responsible tourism.

Through this event, the brand identity of Madhya Pradesh will reach 27 international markets, enhancing global visibility and promoting the state’s tourism assets worldwide.

The mart is expected to open new avenues for collaboration, investment, and growth in the tourism sector. MPTM 2025 will mark a significant step toward establishing Madhya Pradesh as a “Global Icon in Tourism.”