20 Sep 2013, 09:52 am
At a press conference held at Le Meridien Hotel, New Delhi, the Taiwan Tourism Bureau (TTB) Representative Office in India, announced the success of its activities and plans through 2012-2013.
The conference was addressed by Chung‐Kwang Tien, Representative, Taipei Economic and Cultural Centre in India, who took charge of his new post earlier this year.
Noel Saxena began proceedings with a welcome note which was followed by an extensive presentation on Taiwan where he highlighted various aspects about the destination, especially the easy availability of the Taiwanese visa to the Indian traveler.
"We are delighted that our company Think Strawberries has been chosen as the India representative office for TTB the second time," said Saxena.
Chung‐Kwang Tien then spoke of Taiwan as a technological marvel. “Taiwan once created an economic miracle that aroused the admiration of the world, and now 3C products like HTC, Acer, Asus are sold throughout the globe including India.”
Taiwan is known as Ilha Formosa or Beautiful Island.
Talking about gourmet experiences in Taiwan, he said, “Taiwan offers the finest Chinese cuisine, the booming development of foreign restaurants, and unique dining opportunities in establishments serving local Taiwanese snacks.”
In the coming months, TTB will plan a number of educational seminars for the travel trade and other corporate entities to further disseminate the knowledge to the consumers in India.
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“Our plan is to educate the travel media fraternity on how to promote Taiwan in India to the individual holidaymaker as well as group movements (MICE). We want to reach out to the B2B segment and the B2C market this year with outdoor advertising and aggressive promotion in mainline newspapers to educate the potential Indian traveler," pointed out Saxena.
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