The campaign has started on Wednesday and will see eight leading airlines such as Air Asia, Air India, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines, and Thai Airways coming together to offer prospective Indian travelers amazing airfare deals to the land Down Under.

In the past five decades, Australia has emerged as a leading tourist destination, with world-class natural beauty, spectacular wildlife, outstanding culinary experiences, and unique attractions.

To encourage Indian tourists to experience the best of this country, Tourism Australia has launched this campaign.

The aim will be to increase tourism from India to Australia by offering tourists top airfare deals that will help them plan their next holiday in Australia.

The Great Australian Airfare Sale will be on for a three-week period between November 1 and 21, 2017 and travelers can plan their travel till November 2018 to the exotic locales of Australia.

The campaign will be promoted across various digital platforms to engage and interact with the target audience, and will be further amplified through Tourism Australia’s key distribution partners, and leading online travel agents.

Commenting on the campaign, Country Manager, India and Gulf, Tourism Australia, Nishant Kashikar said: "It is an extremely proud moment for us to be celebrating Tourism Australia’s 50 year milestone and to be able to share it with Indian travellers is equally rewarding for us. We would also like to thank our airline partners who have been a part of this incredible journey and have once again come on-board for the third edition of the Great Australian Airfare Sale."

"The campaign will help us accelerate market demand by creating new opportunities for Indian travellers to explore Australia’s aquatic and coastal experiences, unique wildlife and incredible food and wine offerings. We hope this campaign sets new records and adds to our celebration” he added.

India is currently Australia's ninth largest inbound tourism market, with over 286,000 tourists visiting Australia as of year ended August 2017.

Over the past four years, Tourism Australia has recorded a solid double-digit growth in tourist arrivals and this year has witnessed a growth of 15 per cent in arrivals. This is an indicator of the growing preference of tourists to choose Australia as a travel destination.

Deals offered by the airline partners for the Great Australian Airfare Sale 3.0 are as below:

Booking period: November 1-21’ 2017
Travel validity: Upto November 2018