Passengers can look forward to more newly released movies, more sports coverage, more complete boxsets and more Asian content than ever before.

In particular, newly available live coverage of the latest sports events will ensure passengers never miss any of the breathtaking moments from their favourite games when they fly with us, the airline said.

With all this new video content, customers could fly non-stop around the world 45 times.

Cathay Pacific General Manager Customer Experience and Design Vivian Lo said, "Our passengers are always telling us how much they enjoy having high-quality entertainment when they travel, so we’re delighted to be giving them so much more new, exciting content to explore.

Whether it’s laughter, tears, thrills or chills, we want our passengers to experience and feel more from the entertainment they have at their fingertips whenever they fly with us.”